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WTCA & Reed Exhibitions International Sales Group Sign MOU

World Trade

Open Eyes Opinion {source: WTCA}




World Trade Centers Association & Reed Exhibitions International Sales Group Americas Sign Memorandum of Understanding

The WTCA is pleased to announce a strategic partnership with Reed Exhibitions International Sales Group Americas.

Effective immediately, the mutual goal of the partnership is to increase awareness of the economic benefits of international trade and venue access. This includes: educating companies on trade opportunities in global markets through trade shows; jointly offering resources and growth strategies; and providing opportunity for event development where applicable.


WTCA and Reed Exhibitions International Sales Group will work together to:

  • Jointly identify 2-3 Reed events internationally to collaborate together in 2015
  • Jointly educate WTCA companies on foreign markets and event opportunities (i.e.: seminars, roundtables, webinars)
  • Put together special packages for WTCA pavilions and company support
  • Cross promote packages and exhibitor information (i.e.: joint email campaign, marketing flyers)
  • Reed Exhibitions on case by case basis to explore special promotion (i.e.: barter booth, special pricing for WTCs)
  • Introduce Reed Exhibitions operations teams in cities with WTC presence
  • Promote with focus in France, UK, China, India, Germany, and the United States
  • Reed Exhibitions International Sales Group to engage in WTCA Annual meetings and key events in support of WTCA

Check out Reed’s ‘Events List’, which is sortable by date, industry and region. We will poll WTCs to learn which shows will most benefit you and your business members and clients.

Reed Exhibitions is the world’s leading events organizer, with a growing portfolio of 500 events in 42 countries, and a staff of 3,500 exhibition specialists. Reed Exhibitions events serve 43 key industry sectors, and in 2014, brought together 7 million active event participants to drive sales, network, and learn. The global perspective enables Reed Exhibitions to share local knowledge and world-leading expertise and resources for the benefit of customers worldwide.

Get to know the Reed Exhibition team during the 2015 WTCA General Assembly in Manila or if you have any questions please contact:

Michelle Bonina
Reed Exhibitions International Sales Group
Phone: 203.840.5849


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