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Tokyo, Osaka & Kyoto Gaining Popularity With International Travelers

Japanese Tourism Rising Through the Ranks

Tokyo by night 2011

Tokyo, Osaka & Kyoto Gaining Popularity with International Travelers

 Japan National Tourism Organization (JNTO), the official tourism board of Japan, is pleased to report that major cities, including Tokyo, Osaka and Kyoto are experiencing tourism growth and becoming more visible as top International destinations.

In Euromonitor’s Top 100 City Destinations Ranking 2017, the organization named Japan one of the year’s greatest success stories.

Osaka Dotonbori Ebisu Bridge

Tokyo rose six places to 17, and Osaka leapt twenty-seven places to 55, experiencing 52% more tourist arrivals in 2015 than 2014.

Further evidence that Osaka is on the rise, the city’s Hotel St. Regis was recently named both one of the 10 best city hotels in Asia and one of the top 100 hotels in the world by Travel & Leisure.

Kyoto also moved up eleven places to 89 in the Euromonitor report, experiencing over 47% year-over-year arrival growth in 2015 over 2014. In addition, Kyoto was listed fourth on Travel & Leisure’s 2017 The World’s Top 15 Cities list.

Daigo-ji in autumn, Kyoto

Japan’s large cities are not the only destinations on the rise, however. The hot springs region Yunokawa in Hokkaido, the northern part of Japan, was named first of 20 idyllic beach getaways around Asia by CNN Travel. In addition, Sapporo, best known for its magnificent snow festival in February is also gaining popularity, as people are discovering there is much to see throughout Hokkaido.

Just a short two hour flight away from Tokyo, here visitors can immerse themselves in nature, indulge in delicious local cuisine, unwind at abundant hot springs, and enjoy four distinct seasons.

From cultural experiences to diverse landscapes to delicious cuisine, Japan continues to attract visitors from around the globe for its endless discovery.

Japan National Tourism Organization is the official tourism board of Japan, JNTO is involved in a wide range of promotional activities to encourage international travelers to visit Japan.


JNTO is involved in a broad range of activities to encourage foreign tourists to visit Japan both domestically and overseas.

Their activities include:

    1. 1. Promotion of tourism to Japan
    1. 2. Operation of Tourist Information Center in Japan for foreign visitors
    1. 3. Administration of Guide-interpreter examination
    1. 4. Publication of tourism statistics and market reports
              5. Providing support for international conventions and incentive events

Activities by Overseas Offices

JNTO maintains 17 offices in key cities around the world, through which a wide range of tourism-related promotions are carried out. Each overseas office is responsible for promoting travel and tourism to Japan; one of the most important functions is to help the travel industry encourage their clients to visit Japan.

The activities of the overseas JNTO offices include:

    1. 1. Providing up-to-date information on travel to and within Japan through internet, free brochures and maps
    1. 2. Placing publicity in the media and cooperation with journalists
    1. 3. Participating in travel fairs and exhibitions
    1. 4. Assisting the local travel industry in developing tours
    1. (example: joint publicity campaign with travel agents / airlines)
    1. 5. Supplying necessary information for organizers of conventions, meetings and incentive events
              6. Conducting tourism-related research

To find the JNTO office in your region, please click on the link below.
JNTO Regional Offices


[Source: Japan National Tourism Organization -/- Media Relations]
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