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The Hawaii Tourism Authority Is Seeking A Contractor To Promote “Mele Mei”

World Travel – Tourism

Open Eyes Opinion {source: Hawaii Tourism Authority}

























HONOLULU – The Hawaii Tourism Authority (HTA), the state agency for tourism, has released a request for proposals (RFP) to seek a qualified contractor to organize, facilitate and promote Mele Mei: Celebration of Hawaii’s Music in collaboration with the Hawaii Academy of Recording Arts (HARA).

Consistent with the HTA’s Hawaiian Cultural Initiative, Mele Mei: Celebration of Hawaii’s Music aims to promote events that will connect visitors and communities; highlight the musical richness of our island heritage; stimulate renewed interest in the Hawaiian Islands; enrich cultural offerings to the community; and increase occupancy during the shoulder period.

Under the supervision of and in collaboration with the HTA and HARA, the contractor will provide the following services:

  • Develop and cultivate the success of Mele Mei, a month-long celebration of Hawaiian music and dance, in order to expand to statewide events;
  • Develop and implement strategies for cross promotion;
  • Develop a sound financial strategy to ensure Mele Mei becomes financially self-sustaining;
  • Support HARA in creating Mele Mei events, coordinating PR/Media initiatives, and other responsibilities; and
  • Define, collect, analyze and respond to the project’s measureable impacts, benefits and outcomes.
The RFP is for a one year contract beginning on Nov. 1, 2015 through July 31, 2016 with a one one-year renewal option. The HTA intends to award the contract for this RFP in October 2015.
The RFP may be downloaded at on Friday, Sept. 4, 2015. Respondents are encouraged to review information on the HTA website for additional background. Written proposals are due to the HTA office located at 1801 Kalakaua Avenue no later than Sept. 30, 2015 at 4:30 p.m. HAST (Hawaii-Aleutian Standard Time), in the manner described in the RFP. The official dates and times are provided in the RFP and may be amended as necessary.
Inquiries should be directed to the HTA Contract Specialist Ronald Rodriguez at(808) 973-2251 or at
About the Hawaii Tourism Authority
Established in 1998, the Hawaii Tourism Authority, the state’s tourism agency, is responsible for strategically managing tourism to optimize benefits for Hawaii that integrate the interest of visitors, the community and visitor industry. Tourism is the state’s leading economic driver and largest employer and the HTA continually works to ensure its sustainability well into the future. For more information on the HTA, please visit, find us on Facebook, follow us on Twitter (@HawaiiHTA) or subscribe to our YouTube Channel.
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Laci Goshi
Hawaii Tourism Authority


[photo credits: “Hula dancer in action, Poipu, Kauai, Hawaii (4829710188)” by Frank Kovalchek from Anchorage, Alaska, USA – Hula dancer in action, Poipu, Kauai, HawaiiUploaded by High Contrast. Licensed under CC BY 2.0 via Wikimedia Commons –,_Poipu,_Kauai,_Hawaii_(4829710188).jpg#/media/File:Hula_dancer_in_action,_Poipu,_Kauai,_Hawaii_(4829710188).jpg]



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