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The ‘Brazilian Tourism Institute’ Trains U.S. Travel Professionals On Southern Brazil Destinations

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Embratur disseminates the South to US travel agents

Embratur (Brazilian Tourism Institute), in partnership with the American Association Virtuoso, held the 3rd edition of the “Webinar Virtuoso”. This time, the public was trained on the tourist attractions of Brazil’s South and its main destinations.


The action is part of the training in investment strategy by digital means of the Institute.

“The spread of these capabilities is the reach to a greater number of agents without the need to shift their regions of origin. The material is available for higher learning of the participants in the network and the modality of online training facilitates interaction of all involved, “the president of Embratur, Vinicius Lummertz.

The event included the presentation of the executive of the Brazilian Tourism Office (EBT) of Embratur, in Chicago, Ney Ottoni, and representatives of the Iguassu Convention & Visitors Bureau, who talked about Foz do Iguaçu.

The next webinar is scheduled to take place in February. The first editions of the Webinar Virtuoso approached the Olympics, with panorama of the preparation of the cities that will host athletes and foreign tourists, and the Northeast, respectively.

About Virtuoso Association: 

Virtuoso is currently the leader in the luxury travel market. This organization brings together more than 9800 travel consultants associates in 26 countries distributed by North and South America, the Caribbean, Asia and Europe. The United States is the main market for this company, with 80% of its registered agents in the country

{Source: Government of Brazil – Portal Brazil – Embratur}

[photo credits-featured image: Praia Pajucara Maceio – By Mariordo (Mario Roberto Durán Ortiz) (Own work) [CC BY-SA 4.0 (], via Wikimedia Commons]


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