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Nevada Tourism Director Wins International Marketing Award

World Travel – Tourism

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{source: Nevada Department of Tourism}








Nevada tourism director wins international marketing award

Claudia Vecchio, Director of the Nevada Department of Tourism and Cultural Affairs, Named winner of J. Desmond Slattery Professional Marketing Award

CARSON CITY, Nev. – In a recent announcement to members of the Travel and Tourism Research Association (TTRA), Claudia Vecchio, Director at Nevada Department of Tourism and Cultural Affairs (dba TravelNevada), was named the 2015 winner of the J. Desmond Slattery Professional Marketing Award. TTRA is the leading association globally for travel and tourism research.

According to TTRA, the Award is presented annually to a professional who has made a significant contribution to the travel and tourism marketing industry.

Some of Vecchio’s notable contributions include launching TravelNevada’s Don’t Fence Me In brand; creating and executing the state’s Sesquicentennial commemoration; working with research partner TNS to create an innovative and fully integrated campaign effectiveness model; and helping return the state’s museums to full-time public service.

Since joining TravelNevada, Vecchio’s leadership has increased the return on investment for Nevada tourism efforts from 19:1 to 33:1, meaning that for every dollar invested in paid tourism advertising, approximately $33 was returned in visitor spending.

“Being selected for this award is a tremendous honor,” Vecchio said. “Solid research is the core of any successful marketing program, so the recognition by the Travel and Tourism Research Association is a testament to the insightful work being done by TravelNevada and our innovative partners.”

The announcement comes just after another successful campaign launch lead by Vecchio, as TravelNevada revealed its new integrated marketing campaign on September 30.

“Claudia’s leadership has brought steady growth to Nevada’s tourism industry,” said Lt. Gov. Mark Hutchison, chair of the Nevada Commission on Tourism. “She is very deserving of this recognition.”

She will be recognized at a luncheon during TTRA’s Marketing Outlook Forum in Philadelphia on October 27, 2015. At the conference, she will also participate in a panel discussion about International Tourism in the face of the strong US Dollar.

For more information on Nevada marketing efforts, visit

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The Nevada Division of Tourism (TravelNevada) is part of the Nevada Department of Tourism and Cultural Affairs. It promotes and markets Nevada as a tourism destination for domestic and international leisure and business travelers through its marketing and advertising programs and by coordinating partnerships between public and private entities. TravelNevada also administers grant programs for local entities to market travel and tourism offerings and publishes Nevada Magazine.

[photo credits: “1 Las vegas strip” by chensiyuan – chensiyuan. Licensed under GFDL via Wikimedia Commons –]




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