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Hawaii Sets New Tourism Records In 2015

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HAWAII TOURISM INDUSTRY SETS NEW RECORDS IN 2015

8.6 MILLION VISITORS; $15.2 BILLION IN EXPENDITURES

HONOLULU – For the fourth straight year, Hawaii’s tourism industry set new records with the totals of visitor arrivals and visitor expenditures generated for the state in 2015, according to preliminary year-end statistics released today by the Hawaii Tourism Authority.

Altogether, a record total of 8,649,357 visitors were welcomed to Hawaii in 2015, a 4.1 percent increase over 2014, producing a record total of $15.2 billion in visitor expenditures, an increase of 2.3 percent year-over-year.

Total visitor days for 2015 grew 3.5 percent and, on average, there were 214,469 visitors in Hawaii on any given day (average daily census), an increase of 3.5 percent versus 2014.

Arrivals on airlines grew 4.3 percent to 8,533,978 visitors in 2015, driven by increases from U.S. West, U.S. East, Australia and China.

More direct air service to Hawaii supported growth in arrivals from these markets. In contrast, eight fewer out-of-state cruise ships served the islands in 2015 with 115,378 visitors a decrease of 7.3 percent compared to 2014.

This year also set a new record for annual arrivals to the islands of Oahu and Maui. However, arrivals to Hawaii Island and Kauai did not exceed the record level of visitors seen back in 2007.

For the month of December 2015, Hawaii welcomed 794,246 visitors, an increase of 3.7 percent, producing total visitor expenditures of $1.5 billion, an increase of 2.5 percent (+$37 million) versus December 2014.

The average daily spending of $197 per person was similar to December 2014. 2015 Highlights – Arrivals by Air:

U.S. West: Arrivals grew in every month, resulting in an annual increase of 7.1 percent to 3,518,472 visitors.

Arrivals from the Pacific and Mountain regions rose by 7.1 percent and 8.2 percent, respectively. Combined with higher daily spending (+1.6% to $163 per person), total expenditures increased 6.8 percent to $5.3 billion.

U.S. East: Arrivals grew 3.1 percent to 1,788,573 visitors versus 2014, with increases realized from all regions. However, lower average daily spending (-2.7% to $201 per person) resulted in a slight drop (-0.6%) in visitor expenditures to $3.7 billion.

Japan: Arrivals of 1,499,167 visitors was down slightly (-0.8%) compared to 2014. Decreased daily spending (-10% to $246 per person) also contributed to a 9.8 percent decline in visitor expenditures to $2.2 billion.

{Source: Hawaii Tourism Authority}

[photo credits-featured image: Diamond Head Hawaii- By mar1865 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons]

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