World Travel – Tourism
Open Eyes Opinion
South Pacific – China
Tourism Training for Chinese Market Tour Guides in the South Pacific
The peak tourism body from China’s Guangdong Province has shown a keen interest in providing training for local tour guides in the region who cater to Chinese travellers.
The training, which would focus on capacity building of local tour guides, will help Pacific island countries improve on their product and service delivery to the growing inbound Chinese tourism market.
A nine-member delegation from the Guangdong Provincial Tourism Administration met with the South Pacific Tourism Organisation (SPTO) this week to strengthen ties between the two organisations and explore opportunities for collaboration, specifically in the provision of training and capacity building of tour guides in the region.
This follows an official partnership agreement signed by the two parties last year, which SPTO hopes will increase the awareness and visibility of Pacific island destinations in Guangdong Province and attract more outbound tourists from the province to the region.
With over 104 million residents, Guangdong is the most populous province in China. If a fraction of this population visits the South Pacific, the region could benefit tremendously from the economic activities generated by the boost in Chinese visitor numbers.
The World Tourism Organization predicts that China will become the largest travel destination and the fourth largest source country by 2020. In that year, there will be 137.10 million international travellers to the country, taking up 8.6% of the global share, and 100 million outbound Chinese visitors, 6.2% of the worldwide outbound visitors.
Based in Suva, SPTO works with 17 Pacific island countries to market and develop tourism in South Pacific region.
Established in 1983 as the Tourism Council of the South Pacific, the South Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region. Its 18 Government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tonga, Tuvalu, Vanuatu and the People’s Republic of China. In addition to government members, the South Pacific Tourism Organisation enlists a private sector membership base.
[Source: South Pacific Tourism Organization-Media Relations]
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