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Brazil Partnership Between The Public And Private Powers Encourages Tourism

World Travel – Tourism

Open Eyes Opinion {source: BRgov}









The Brazilian Tourism Institute (Embratur) is stepping up actions to encourage the holding of international events in Brazil, based on partnership between the public and private powers.

 This week, for example,  is being released in the city of Le Havre, France ,  the Transat Jacques Vabre nautical competition, which in November will reach the city of Itajaí (SC), with the forecast receive 200 thousand participants.

The competition will start on 25 October in Le Havre, France. More than 40 boats depart towards Itajaí, in a 5400 miles journey, and must reach the town of Santa Catarina between 3 and 15 November.

“The international key events to promote Brazil as a tourist destination, and the support of the Institute for Brazilian cities, by supporting the project applications and promotions of events are very important to the growth of tourism in the economy.  I deeply believe that the role of Embratur and the government is acting in partnership with the private sector to attract those business visitors and events, and especially foreign exchange for our country, “said the president of Embratur, Vinicius Lummertz.

Among the events supported by Embratur, are the 40th Travel Mart Latin America to be held in Foz do Iguaçu in September 2016, and the promotion of Junior Enterprise World Conference, to be held in Florianópolis (SC) in 2016. s 

The event tourist spends an average of US $ 2,122.86 for a seven-day trip.This is three times more than the leisure tourist.

In addition, they make a spontaneous release of the target where the event was held, stimulating the coming of future visitors. 

The segment meetings, incentive, congress events (MICE in English), have now contributed greatly to increase the flow of tourists to Brazil, according to the Marketing Plan EMBRATUR – Watercolor 2020.  All the efforts that have been undertaken in this regard, year after year, they have meant that there was an increase in the number of events, conferences and incentives conducted in more than 60 Brazilian cities .

The classification of Brazil in the ranking of the ICCA (International Congress and Convention Association)  among the top 10 countries in the world that perform more events reflects this work.

 [photo credits: “Fortaleza – Ceará – Brasil” by deltafrut – Flickr. Licensed under CC BY 2.0 via Wikimedia Commons –]


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